Category Archives: News

Facebook expands customer service to Facebook Chat

Dive summary: Facebook introduced customer service through Facebook Chat, and it is aimed at small businesses. Allowing customer service through Facebook Chat eliminates the wait and automated menus involved with customer service phone calls. There are 12.8 million small businesses with a Facebook Page, and eight million of those Pages are active […]

Instagram snubs Twitter, removes ‘expanded tweets’ support

Dive summary: Instagram quit using Twitter cards and will instead use links to send people to Instagram’s Web-based profiles. Instagram’s decision to quit using Twitter cards was preceded by Twitter no longer allowing Instagram users to easily find Twitter followers on Instagram. Instagram’s step away from using Twitter cards indicates maybe other companies should analyze […]

7 Steps for Building a Community on Twitter

Twitter provides an excellent channel for marketers as it is “a real-time information network powered by people from around the world” who are interested in discovery and communication. In order to tap in to this tool, it is important to become an actice participant who consistently adds value to the community. Below are 7 Steps […]

Facebook looks to buy ad server from Microsoft

Dive summary: All Things D and Business Insider report that Facebook is talking to Microsoft about purchasing the ad server Atlas Solutions. Facebook delivered 28% of total online ad impressions last year, and that number could rise by acquiring Atlas Solutions. Facebook would become a more formidable rival to Google in the […]

Does your org have a Facebook Page comment escalation flow-chart?

On Monday, we had a great discussion about managing comments on your Facebook Page. When to delete, when to reply and when to flag. In the comments, Steve Heye of the YMCA of Metro Chicago shared a “comment escalation flow-chart” to help staff decide how to respond to various types of comments – on blogs, […]